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According to the company, its customer-retention technologh identifies customers byloan loan-to-value ratio, loan purpose and FICO “With refinancing activity from borrowers representing a significant portionb of overall origination our lender network has expressed a desire to capture and retaibn current mortgage customers,” says Bob Harris, presidentr of the LendingTree Exchange. “Aes part of the LendingTree network, banks and lenderds that use ournew customer-retention initiative will be able to significantlu impact the ratio of overall mortgage portfolio retained, just as effectively as they can attract new borrowers.
” LendingTree is owned by Charlotte-baseed (NASDAQ:TREE), an online lending and real estate Tree.com’s principle businesses are LendingTree, which matches potential mortgagee borrowers to lenders, and RealEstate.com, whichn works with individuals seeking homea and real estate agents. LendingTree says it has facilitated more than 25 millioj requests for loans onlineand $185 billiom in closed loan
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