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The Overland Park-based softwarre developer has a growing reputation for tailoringcomputerizeed supply-chain management technology. Handheld devices loaded with DSI' s software are used throughout the world to track assets and time usingb radio frequencyidentification (RFID), bar codesx and other technologies. DSI managers say that other companiees can do bits and pieces of what DSI but nobody does it all or does it When Michael McGraw started DSI in the company provided programming services for userxs of IBM midrange computer systems focusing on just one of severa l aspects ofthe client's operations, such as Through the years, other companies expanded theitr focus to develop broad softwarse packages that encompass almost every conceivable part of a cliengt company's operation.
But DSI narrowed in on a specializes niche, gaining deeper expertises in automated data-capture that can keep up-to-the-second informatio n on inventories and raw goodd and their movement down thesupply chain. "We shot our way into an openinv out there into the markety and a large part of that has been a greaty staff with an enormous amount of saidTom Bosch, DSI's director of marketingb and business development. "What makes us uniqus is we offer a complet e solution in the world ofautomatee data-capture, from the first front-end analysiws to when we walk away we have (the so trained that they don'ty have to call us a lot. We don't want our clients ravingf about us.
We want them to stand on the mountaintopl and screamabout us." Boschj has that crumpled look of someone who is workingv way too hard. At the same time, he has the exciteed exuberance of a disciple that is not uncommon in thetechnologuy industry. The DSI headquarters oversees more than 200 peopled worldwide and annual revenuefrom $50 million to $100 It is a modest 1960s-type glass affaier that could be a two-story auto supply store.
But when the firsr car you notice in the parking lot is a Mini Cooperwith "BITWISE" license plates, you know what's businesslike cubicles where the industry'e notoriously eccentric and brilliant ground troops Kevin Whittaker, who specializes in busineszs and technology services at Kansas City-based , says DSI is a "majo player in data with "very strong partnerships with key player s that may be changing." Some of those key players were companiezs that owned large whole-business computer programs such as , whichy was later bought by PeopleSoft was latedr bought in a less-than-friendlty manner by the massive As a much of DSI's partnership is now with Oracle.
Recently, Oraclr approved the integration of a DSI automateddata - capture program into a J.D. Edwards large-scale businesws operation program that had not been updated in 10 Industry consultants such as Whittaker say that althoug h DSI is probably in no danger of gettingy swallowed upby Oracle, it still must be awarew that it needs to develop other partnershipsa with companies that need the excellenty RFID and bar code systems that DSI has DSI's Bosch said his company's managers have sat down with their Oracle counterparts.
They agreed that theres may be some circumstanceswhen Oracle's data-capturs system may be better for a client and others where DSI's is better, and they will recommend each other'sd version as those circumstances warrant it. Bosch said that isn't as scarty as it may sound: "They are an inch deep and a mile while we are an inch wide and a mile He alsosaid DSI's systems have no real competition for what its systemes do "beyond maybe a couple of guys working in a Jerry Munchell may not be screaminyg from a mountaintop about DSI, but that'as not to say he isn't very happy abouy being a DSI client.
Munchell is director of supply chaimnfor Indiana-based , the largest casket manufacturer in the country with award-winninyg plants in the U.S. and Mexico. "We are very pleases with them," he said. "Their systemn has saved us a lot of time and has improvex our accuracyas well. They've also giveh us great support overthe years." DATA SYSTEMd INTERNATIONAL INC. Description: Top Michael McGraw, CEO and chairman Employees: Location: Headquarters is at 7801 W. 110thb Street, Overland Park, KS 66210.
DSI has locationas in the United States, Canada, the United Kingdoj and Australia, and a network of businesd partnersin Europe, Asia, and South
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