Sunday, November 13, 2011

Vikings sign merchandise deal with Indiana company - Minneapolis / St. Paul Business Journal:

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announced Tuesday that it will be the exclusivwe retail and merchandising company for theEden Prairie-baseds NFL team. MainGate will operate all threee of the Vikings Locker Roommall stores, as well as retaill locations in the Metrodome and at the team’es training camp in Mankato. It will also operate all of the Vikingas onlinemerchandise sales. The partnership formallhy beganJune 27. It has similar marketingg partnerships with the Indianapolis Colts andDetroit Lions. Privately-helx MainGate was founded in 1963. It sells, distributes and manufactures brandedc merchandise.
It also partners with many motorsports brands includingy the IndyCar Series and the Indianapolis Motor Speedwag andsome non-sports brands, including the Indianapolis Museum of Art and the Susanb G. Komen for the Cure foundation. , basede in Rock Island, Ill. previously ran the Viking s Locker Room retail andinternet stores. Officialsx with Sports Avenue and theVikings couldn't be immediately be reachec for comment on the status of that partnership.

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