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Terms of the deal were not disclosed. Admira analyzes demographif data on viewers to generatse more targeted TV ads and also adds automation to thebuyinh process. The two companies tested the using Admira with the NBC Local Media groupo in March to buy and sell local television ads inLos Angeles. "Our initial test of the systemjin L.A. is off to a great Admira provides us with the potential to help attracgt an entirely new segment of advertisers to the local particularly small and midsize businesses that might not otherwised be able to buy local televisionstation advertising, which is a huge leap forward.
" Frank president of platform development and commercialp operations for NBC Local said in a statement. The full partnership is set to begi inthe fall. The two giants are more knownj through their linkthrough
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