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Terms of the deal were not Admira analyzes demographic data on viewers to generate more targeted TV ads and also adds automationj to thebuying process. The two companies tested the using Admira with the NBC Local Media group in Marcb to buy and sell local television ads inLos "Our initial test of the system in L.A. is off to a great start. Admira provides us with the potential to help attracty an entirely new segment of advertisers to the local particularly small and midsize businesses that might not otherwisew be able to buy local televisionstationh advertising, which is a huge leap forward.
" Frank Comerford, president of platform development and commerciapl operations for NBC Local Media, said in a The full partnership is set to begib in the fall. The two giants are more known through thei linkthrough MSNBC.
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