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The new campaign — developed by the Campbell-Ewald agency in Detroit — will deliver straightforward, open messagees about the company’s ability to providw banking, insurance and investment services. It will also showcase the company’se top-rated subsidiary, its value proposition and strong financial While many banks reporteed huge lossesin 2008, the bank returner an after-tax profit of $188 million. It also returned $368 millionn in ATM surcharge rebates, rebates for buying or selling a home througUSAA MoversAdvantage, credit and debit card rewardsd and home-equity loan closing costse to its members.
In a prepared USAA president and CEO Joe Robless said the company remains strong andis growing. “When othef companies took government bailouts, we said, ‘No thank And as others cut back to surviv ethe recession, USAA is stepping forward, without Robles said. San Antonio-based a diversified financial services groupof companies, is amon the leading providers of financial insurance, investments, and banking products to memberws of the U.S. military and their families. For the past threse years, USAA has been rankef among the toptwo “Customer Service Champs” by BusinessWeek Web site: usaa.
com
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