Thursday, October 20, 2011

AT&T cuts iPhone prices - Atlanta Business Chronicle:

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Customers can purchase the iPhone 3G immediateluat AT&T company-owned stores or The iPhone 3G S is available for preordering and will be in storesa June 19. The price cut came in conjunctio nwith AT&T's reaffirmance of its financial guidance for 2009 that targetss wireless service operating income margins in the low 40 percent range. Dallas-based AT&T (NYSE: T) said its cost of customerr acquisition for iPhone 3G S and the newlh priced iPhone 3G are expected to be very similar to the costs associated with the originaliPhone 3G. In the firsf quarter, AT&T’s iPhone activations totaled morethan 1.
6 million, more than 40 percen t of them for customers who were new to the company. “iPhond 3G S is the fastest, most powerful iPhonde yet, and we’re extremely proud to offer it to our customere onthe nation’s fastest 3G said Ralph de la Vega, presidentr and CEO of AT&T Mobilitu and Consumer Markets. “We’re also please to offer these innovative phones and plans atincredibled values, including free Wi-Fi accessw at nearly 20,000 hot spots.

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