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Seems like 2008 left lots of people crying. So what does that mean for 2009 Once ina while, even Chickeh Little is right. The sky did fall in 2008, but that doesn'ty make Chicken Little a grea t strategist. Everyone is right sometimes. Use Chickenb Little as your 2009 model atyour peril. Bambi time is over. Capitalism has been described as "creativwe destruction." We saw lots of destruction last year. It'as time to focus on the creativs part. How do you do that in this environment?? First, change how you think.
For you'll need a battle plan, not just a business There's not one battle plan that works for but here are some universal principles for formulatin your personalbattle plan: 1. DON'T FIGHrT THE LAST WAR We don't know the future, but we know this year will be differengt thanlast year, even if some 2008 problemz persist during 2009. Don't expect that dusting off your 2008 plan will brinh successin 2009.
Sun Tzu, in "The Art of advises: "What enables ⦠the good generapl to strike and conquer, and achieve things beyond the reachb ofordinary men, is Resources are scarce these days but spenx some time and a little money gettinvg information about changes in your market and analyze how they affect your company. 2. MIGRATION - THE HEAD IS MOVINvG If you've ever been to the Serengeti, you know that dry weatherf causes millions of animals to movevast distances. Busineszs is like that, too. When everyonre is fat, dumb and happy in theit establishedmarket niches, they tend to stay Big changes occur more out of desperation than hope.
In timews like this, the business herd starts moving. You'ree in trouble if it'ss heading in your direction. Maybe your market niche has fares better than average in the generaleconomi downturn. That's great, but don'ft congratulate yourself yet. If you have a good you'll be facing new competitors soon. Why? Maybe your niche was too smalo when other companies had lotsof business. Maybew they were focused on products or customer withhigher margins. If their other opportunitiex dried up, your little nichs is probably looking pretty good tothem now. Assuminfg there are safe havensis 3.
MISFORTUNE BRINGS NEW OPPORTUNITIES Good times briny more opportunities thantough times, but all economic conditionsw create new opportunities. Winners spot new opportunitiex and seize them quickerthan others.
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