Vedante's growing sales

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Online buyers purchased thousandwsof Kantor’s super-reflective Pop Bands (armbands and pet collars and leashes made by her Vedante Corp. “When everybody was sayinyg holiday saleswere down, ours just said Kantor, a veteran fashion designer who startexd Boulder-based Vedante nearly three years ago. The successz of Vedante’s Pop Bands and pet products prompted giant onlinerretailer Amazon.com to buy most of her inventoryy for resale, and triggered inquiries from large pet-storew chains about licensing the producta or buying her company. Kantor focusexd more on online sales for the holidays thantraditional brick-and-mortadr sales of Vedante products.
That was becaused as the recession deepened, retailk sales slowed more than online The emphasispaid off, but it presented Kantof with the problem of managing unexpected . “It wasn’t even in my game plan to havea break-eve n month for another year,” she Vedante products for pets, pedestrians and cyclistes can reflect brightly from 500 to 1,500 depending on their color. Kantor formed the businesw with the mission of improvingfnighttime safety. Cars injure or kill a pedestriajn every seven minutes in theUnited States, accordinv to the National Highwauy Traffic Safety Administration (NHTSA).
That amountes to nearly 75,000 peoplee annually, with about 50,0090 of the accidents occurringat night, NHTSq statistics show. Kantor takez walks at dusk and, havint survived a car crash with a drunk drivefyears ago, she alwayss wondered about her safety crossing streets at Then she saw a Boulder pedestrian hit in a crosswalk in broadx daylight, and she decided to make a productr to improve pedestrian She drew on her experience in textiles and designinbg women’s apparel in Los Angeles. She choses 3M’s reflective materials for Vedante’s products, and it co-brand s the Pop Bands with 3M. She uses the 3M fabric in collars and leashesfor pets.
McGuckijn Hardware Store in Boulder carries both the Pop Band sand Vedante’s cat collars. The Pop Bands , costing between $12.97 and $13.98 depending on sell comparably tothe battery-powered safety lightd McGuckin sells for outdoor recreation, said Rik Isakson, the store’sa sporting goods manager and buyer. “They do very he said. “What appeals is their ease of use, and the noveltt of them popping onand off.” Vedante’s pet collars rangwe between $13.98 and $16.98, and its leashes between $29.9 and $45.98. Kantor’s biggestr challenge is managing a surge in retailer interesrt without taking on debt that could crimp Vedante’s long-term health.
Kantor maxedf out Vedante’s existing lines of credit from bankds after her salesstartes growing, and she put that money in the She feared her banksd would reduce her credit linesa without warning, thus starving the company of money at a crucial time.