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Barber was named head of "healthymagination," a GE program focuserd on improving health care for more people atreduceds cost, by GE chairman and CEO Jeffreyh Immelt. Barber, 48, is a 27-year veteran of GE and since 2005 has served as chief technology officer for GE He joined GE in 1982 and has held a variet of roles of increasing responsibilitt withinGE Healthcare. In 2001, Barber was general managee forComponents Engineering, and from 2002 to 2005 he was the generalp manager for Global Components Operations for GE Healthcare, which has significant operations in Milwaukee, Wauwatosa and Waukesha.
Barber was a 1994 winner of TheBusinesds Journal's Forty Under 40 which recognizes young Milwaukee-area executivesx making a difference in their professions and "Over the last four Mike has led all aspects of product developmenty for advanced health care Immelt said. "Mike knows how our technology canhelp patients, he knows what clinics and hospitals need to improvr care and cut costs and he knowe how to lead teams.
With his deep experiencew in engineering and technology and his stronv operationsand process-driven expertise, Mike is the right leade r to lead healthymagination and to grow our health care partnerships that can be offered in rura and underserved regions of the world, where qualityt health care can be difficult to It is also designed to reduce the company's own healthy care costs for employees and expand profitability for the GE Healthcar e business.
Locally, GE Healthcare, which produces medicakl imaging equipment and medical informatioh technology products fromits Milwaukee-area operations, will spend $3 billion by 2015 to develop at least 100 new products designedf to lower costs, improve access and improvre quality of care by 15
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