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, a West Chester salon and spa, had the unfortunatre luck of opening inlate 2007, just beforew the nation’s economy shifted the sands of discretionaryy spending. That’s the bad news, and the The spa had been open long enough to buildx a client list when the recession settlex overthe nation. Its owners, Maria Espaldonm and Chris Conlan, had a bead on their customert base. So when gas prices rose last springb and traffic beganto decline, the team launched a seriesx of promotions with an unlikelyh message for a place where one comess to indulge: Hey, you can afford us! Now, slowly, the needlw is beginning to pull back up.
“It’s really more of grass-root awareness,” Espaldon said. “We have to be a little bit smartetr about how to survive inthis economy. We don’t have a big treasur chest of cash tothrow
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